Alternative texts, or ALT texts, describe what can be seen in an image. If an image is not loaded by default by an email client, the reader can still see the message of your image. Screen readers also read the ALT text, which is pleasant for people with a visual impairment and contributes to the digital accessibility of your newsletter.
Is an image purely decorative? Leave the ALT text empty. The screen reader then ignores the image.
How do you apply Alternative Text to your image?
While editing your block, add an alternative text:
You will find an overview of all alternative texts in the Mail Analysis tab.
Don't see the Alternate Text option while editing the image? Or do you not see your text in the Mail Analysis? Contact us, we can add this to your template.