The Stats IP Filter feature is designed to exclude clicks or opens from specific IP addresses or IP ranges (based on CIDR notation) from email statistics and metrics. By using the Stats IP Filter feature, administrators can exclude specific client interactions from analytical data to customize email statistics to provide a more accurate representation of user engagement. This can also be useful for internal testing with opens and clicks.
1. Accessing the Stats IP Filter
To access the Stats IP Filter feature, navigate to Admin → Stats IP Filter.
If the feature is not listed, it should be added to your Role Right first.
2. Adding an IP address or IP Range
To add an IP address or IP range to the filter, follow these steps:
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Click Insert.
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Give the entry a recognizable name (e.g., "Microsoft Safelinks").
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Provide the specific IP address you want to exclude from statistics, or enter an IP range using CIDR notation. For example, to exclude the entire range from 40.94.0.0 to 40.94.255.255, you can use "40.94.0.0/16".
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Save the changes to update the filter settings.
3. Important Considerations
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CIDR Notation: When specifying an IP range, use CIDR notation.
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Impact on Statistics: IPs added to the filter will have their clicks or opens excluded from statistical calculations such as the Summary, but also Flow Builder actions and Magic Hidden Fields. It could have an impact on the number of opens and clicks you are used to seeing.