Overall campaigns in Spotler MailPro are campaigns that use database fields configured at an overarching level. This means that the data stored in these fields is available in all campaigns marked as "overall." This is different from regular campaigns, where database fields are only available within a specific campaign.
In this article you will learn more about:
- What Overall Campaigns are
- Difference between Overall and Non-Overall Campaigns
- When to choose an Overall Campaign
- Database fields at the Overall level
- How to create an Overall Campaign
- Advantages of Overall Campaigns
What are Overall Campaigns?
Overall campaigns are those that make use of database fields set up at a central level. The data in these fields is accessible across all campaigns marked as "overall," making it distinct from regular campaigns where database fields are only available in the specific campaign they are created in.
Difference between Overall and Non-Overall Campaigns
When creating a campaign, you must decide whether to use the overall list. The difference is:
- Overall Campaign: An overall campaign uses a central database to store contact information. Data from a contact is accessible across all overall campaigns they are part of. If a contact is modified in one overall campaign, the changes are reflected in all others. Overall campaigns are marked with [overall] in the campaign list.
- Non-Overall Campaign: A non-overall campaign uses a database that is exclusive to that specific campaign. Contact details are only stored within that campaign, and modifications will not impact any other campaigns.
When to Choose an Overall Campaign
You should choose an overall campaign when:
- You want to use data relevant across multiple campaigns.
- You need consistent database fields in different campaigns.
- You wish to manage data more efficiently without recreating fields each time.
Database Fields at the Overall Level
When a database field is created at the overall level, it can be used in all overall campaigns. This offers benefits such as:
- Uniformity: Data is stored and used in the same way across multiple campaigns.
- Efficiency: No need to duplicate or manage fields for each campaign.
- Flexibility: The ability to implement targeted segmentation and personalization based on central data.
Creating an Overall Campaign
When creating a new campaign, you will be explicitly asked whether it should be set up at the overall level. This means that:
- The campaign will have access to existing overall database fields.
- Data collected in this campaign will also be available for other overall campaigns.
Advantages of Overall Campaigns
Using overall campaigns provides several advantages:
| Advantage | Description |
|---|---|
| Streamlined Data Integration | Data can be easily shared and reused across campaigns. |
| Improved Personalization | With data available across multiple campaigns, messages can be better tailored to the audience. |
| Efficiency | Less repetition of work when setting up new campaigns. |