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Anonymizer

With the Anonymizer feature, if you have strict privacy rules, you can create rules to anonymize different types of information about your contacts after they unsubscribe, bounce or submit a spam complaint. In most cases, there is no need to keep these contacts' data indefinitely.

A contact may become anonymized once a contact becomes a member of (one of) the following groups:

  • Unsubscribers
  • Soft bounce (def)
  • Hard bounce (def)
  • Spam complaints

Spotler MailPro performs anonymization every night around midnight. All contacts that have been in the selected group(s) for a selected number of days are anonymized. The Anonymizer feature is configured per campaign.

It is configurable which fields besides the contact's e-mail address are anonymized. Anonymized contacts are given an email address following this structure: recipient_[recipient_id]@example.com.

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Important: If a contact is anonymized, the original email address is unknown. Therefore, make sure that contacts who unsubscribed, bounced or submitted a spam complaint are not re-imported! They become new contact records and can be emailed again.

How do I get the Anonymizer feature?

The Anonymizer feature is an additional module. If the feature is not yet activated in your license, please contact your account manager or email sales@spotler.com to upgrade your license.

How to use the Anonymizer feature

  1. When you have the Anonymizer feature available, you find it under Setup.
    Overzicht_Anonymize.png
  2. Click Insert.
  3. A screen opens where you create an Anonymization rule.
    Anomisering regel_EN.png
    Groups:
    Select the group whose contacts you wish to anonymize.
    Fields:
    Select the fields you wish to anonymize. The email field is always anonymized.
    Anonymize all database fields:
    If you wish to anonymize all fields, tick this checkbox.
    Retention period (in days):
    Specify how many days after entering the group(s) the contact is made anonymous.
  4. Click on Save. Around midnight, the first anonymization is carried out.

It's also possible to manually start the anonymization by clicking the Run button.

Everyone who has been in the groups for longer than the retention period, will then be anonymized immediately.