Creating and managing campaigns

1. Creating a new campaign

Webpower emails are created in a campaign. If you want to create a new series of emails, you can choose to make a separate campaign for this.

You can create a new campaign in the Webpower platform by going to setup. Then simply select campaigns and insert.

In this article on our Webpower Knowledge Base, you can find more information about creating a campaign:

Creating a new campaign

 

2. The difference between an Overall and non-Overall campaign

An Overall campaign is used when you want to work with an overarching database. In an Overall campaign, a contact's details are maintained centrally in the Overall database. However, contacts can only be reached in the campaign to which they have subscribed.

In this article on the Webpower Knowledge Base, you will find more information about the two types of campaigns:

The difference between Overall and non-Overall campaigns

 

3. Adding contacts to multiple campaigns

An Overall campaign allows you to add contacts to multiple campaigns. Select the Overall campaign, go to contacts > contacts and click on add.

In non-overall campaigns, users must be added manually.

In this article on the Webpower Knowledge Base, you can find more information about adding users to multiple campaigns:

Adding users to multiple campaigns

 

4. Adding default email addresses to a campaign

You can add default subscribers to a campaign. These recipients receive all definitively sent mailings from this campaign, even if they are not on the mailing list.

Ideal for keeping colleagues informed about sent mailings, for example.

In this article on the Webpower Knowledge Base, you can read how to add standard e-mail addresses:

Adding default recipients to a campaign

 

5. Inactive or disappeared campaigns

Has no mailing been sent from a campaign for longer than 6 months? Then the campaign may have been set to inactive automatically. The campaign can be reactivated via Manage > Campaigns. Click the green check mark behind the campaign to reactivate it. After this, you need to send an email to a group. Otherwise, the campaign will be back to inactive the next day.

You can find more on this topic in this article on the Webpower Knowledge Base:

Inactive or disappeared campaigns